Hino Brand Identity
Taken from the initial "H" of Hino Motors, the symbolmark shown below represents the fusion of the company's dynamism and expansivity as it advances into the future. Visually, the Hino symbolmark is a stylistic depiction of a sunrise on the horizon.
Arcs connected to the left and right of the central line represent Hino's desire for a sense of logistic unity, connecting the mainline with the terminals. A powerful force generating horizontal expansion along the 'transportation route' of this central line symbolizes Hino's commitment to progress.